It’s easy to forget how awesome today’s digital landscape is. And it’s also easy to forget that sometimes our digital media won’t always work the way we expect. Here are a few issues that may be an unpleasant surprise in your near future.

Last week, one of our clients held their first annual Synergy Mega Mixer networking event at a local restaurant the Stonefire Grill. This event was a great success with over 80 attendees! It was fantastic to see such a wonderful turnout and such great participation from all of the networking groups. This was an excellent networking event that helped strengthen both business relationships and friendships. Part of what helped to make it such a huge success was our marketing efforts here at Sprocket Websites.

We recently were privy to a discussion on business branding. The debate sparked some varied and emotional responses among marketing professionals. When was the last time you seriously considered your business brand?

To keep your Facebook audience engaged you’ll want to generously and consistently share content folks want to read. We have four tips (and a bonus tip!) for how to make the most of your social media shares.

For businesses that dive into the realm of content marketing, you are taking on a certain responsibility. If you are writing a blog or creating articles surrounding your business and industry, people are looking at you as an expert on that topic or in that field. In most cases, having a byline gives you some semblance of authority. Maybe this gives you the impression that your job is easier to execute. People are going to think that you know what you’re talking about –so the pressure is off to create truly valuable content. This couldn’t be less true. Mediocre content can potentially hurt your business more than no content at all.

Lately we put in some long days of highway driving and saw a zillion billboards advertising a wide range of products – including advertising itself. We got to thinking that there are two important sides of marketing and not everyone is mastering both.