A large portion of content marketing and social media marketing is actually developing that content and those social media posts. Once you have the original content and the relevant and interesting social media posts created, what’s next? If you build it, they will come. Right? In theory, this may be true, but in reality if you want your content and social media posts to be found you have to consider the way that your target audience is searching for comparable information online.

It may sound wacky in this digital age, but lately offline marketing has been getting a lot of love. Think you’re too cool for old-fashioned marketing? Think again!

We talk a lot about the importance of creating a marketing strategy. Equally important to creating a marketing strategy is staying on track and achieving your project goals. Most marketing strategies will fail because of poor execution. A lack of planning, resources, and time dedicated to meeting these goals is the downfall for many marketing plans. Fortunately, there are a variety of project management tools that allow marketers to handle all tasks and preparation in a single place.

Last time we reminded ourselves of the basics we already know about storytelling. Now let’s look at an example of how one organization uses their brand story in their marketing to give us ideas for creating our own stories.

When businesses are working on growing their social media following and interaction, they can often get a bit lost on where to start. A company’s own employees can be an incredible untapped resource to reach a large social media audience. Don’t overlook the tools that you have right around you.

Don and Jim will be presenting at DNN Summit in Denver during the week of February 5th.  They've split the issue of putting good content on a website and getting people to find it into two interesting talks. Here are the synopses and the slide decks.

The phrase slides glibly from the mouths and keyboards of marketing gurus, but while you’re nodding in agreement are you secretly wondering “What on earth does that mean?” Let’s look at “brand story” from afar before we look up close.

Starting a new business has its unique set of challenges. Buying an existing business that you intend to take over presents a whole new host of hoops to jump through. In this digital age, an established business means an established online presence and following. New owners that buy that business are also buying that online presence and following. As is. For better or for worse. 

Both Jim and I are presenting at DNN Summit in February and it's an exciting year to be be part of this event. We are really looking forward to all the learning, sharing and networking.

Email is one of those things that works great – until it doesn’t. With the average business owner or not-for-profit director intent on their own job, who should they ask to fix their email issues?