A business acquaintance was telling us about her new website – created by a competitor – when she suddenly became uncomfortable. “I never thought to ask you. I mean, I knew you worked with computers, but I didn’t realize you did websites.” And we have the word “websites” in our company name. So it’s back to the drawing board – what is our marketing missing?

To make the most of the coming year, you may be looking into Search Engine Optimization (SEO) to boost your website’s visibility. Before you respond to that unsolicited email promising to make you millions via SEO, do your homework so you know what you’re buying.

Are you ready for an awesome 2014? We hope so since you’re already a month into it. We know it’s tough keeping your website current when you’re already behind on your To Do list. But don’t leave your online visitors questioning whether you’re reliable or wondering if you’re still in business. Here’s a quick checklist for freshening up a stale website.

‘Tis the season! Folks love to bask in the warm fuzzy feeling they get when presenting a loved one with a brightly wrapped gift. Give your customers the warm fuzzies and your business an extra boost by offering gift certificates for your product or service.

“If It Wasn’t for the Customers I Would Really Like this Job” is a book by Robert Bacal and no doubt every business person has felt that way at some point. While we’re thankful for the challenging customer who pushes us to do better, have you ever wondered what sort of grumbling goes on in your web developer’s office?