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Reading Your Twitter Stats

The Sprocket Report

Kate Gingold 0 3116 Article rating: No rating
Recently a client followed our advice and took a look at his Twitter analytics. Then he gave us a call. “I’m reading the report, but I have no idea what it’s telling me. Up arrows are good, right?” Yes, up arrows are good. But your stats can tell you so much more.

Do You Need a Web Janitor?

The Sprocket Report

Kate Gingold 0 3544 Article rating: No rating

If you have a brick-and-mortar location you already know how important maintenance is. You either hire a service or pay a fee to your landlord so that the snow gets plowed and the windows washed. So why should it be a surprise that your website needs maintenance services, too?

5 Web Goals for the Upcoming Year

The Sprocket Report

Kate Gingold 0 3116 Article rating: No rating

Many businesses want to reveal updated websites in the new year, which means that December is a traditionally busy time for us as we get them ready to launch. If revamping your website is one of your upcoming goals, January is a perfect time to talk to us! Not sure what improvements are most important? Here is a checklist of questions to start the conversation:

5 Ways You’re Failing at Social Media

The Sprocket Report

Kate Gingold 0 4817 Article rating: No rating

The old year is fading away, but social media marketing most decidedly is NOT. Facebook may tighten visibility again and the popularity of various platforms may wax and wane, but online engagement with your clients will continue to be an important part of your marketing mix. Are you failing to make the most of this opportunity?

Miracle on 34th Networking Event

The Sprocket Report

Kate Gingold 0 8569 Article rating: No rating
While anticipating the ninetieth march down 34th Street of Macy’s Thanksgiving Day Parade, we started thinking about all the things for which we give thanks this year. We were reminded of the old “Miracle on 34th Street” movie which begins with the parade and goes on to mirror a bit of Sprocket’s history, one of the many things for which we are thankful!
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