Working Your SoLoMojo in 2014
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Working Your SoLoMojo in 2014
Kate Gingold
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Working Your SoLoMojo in 2014

The Sprocket Report

Social, Local, Mobile – you’ll be seeing way more of these terms in 2014. What marketing elements will you be focusing on in the coming year to maximize your SoLoMojo? 

Your success hinges on winning new clients and winning new business from current clients. So it’s crucial to be found online and stay top-of-mind. Starting with the barest of bones and moving on to some pretty sophisticated tools and techniques, use this list to check off what you’ve done and prioritize what you need to accomplish in the coming months.

Social Tools You Should be Using:

  • Facebook
    For photos, links to curated content, news releases

  • Twitter
    For news reminders, trend-following, replying to followers

  • LinkedIn
    For networking and back-linking

  • Hootsuite
    To make your social updates easier to manage

  • A Blog
    For both website content and shareable material

Local Search Tools You Should be Using:

Mobile Techniques You Should be Using:

  • Responsive website
    So your site is easy to view on mobile devices

  • Mobile-specific Website
    When you want to create a unique mobile experience

Overwhelmed? Don’t be. This isn’t your area of expertise. But it is ours, so contact us today and we’ll get your SoLoMojo working right away.

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
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Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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