Once summer is in full swing, there are dozens of festivals, fairs and events for folks to attend. Marketing committees work hard at promotion, but often forget that a website is much more than just a pretty brochure. Why not put your site to work and make everyone else’s job easier?

"There's a sucker born every minute." Contrary to popular belief, P.T. Barnum didn't actually say this quote, but both he and David Hannum, the guy who did say it, would no doubt find the sentiment extremely applicable to the internet. Has someone tried to sucker you in with these common scams?

You do everything Google asks when promoting your website and still your page ranking gets a spanking. Even with updates named “Panda” and “Penguin” and SEO terms labeled “black hat” and “white hat,” search engine marketing strategies are still very gray.

People love to buy but they hate being sold to. We have always known this and yet when it comes to marketing our businesses, too often we fall back on just selling features. So what can we do to foster that “love to buy” atmosphere?

Who wants to waste time and money wooing people who will never be customers because they simply don’t want or need what you’re selling? That’s why the first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message! Oh, wait – they did.

In the Spring a young entrepreneur’s fancy lightly turns to thoughts of business expos – but maybe those thoughts shouldn’t be so light. Expos are a great idea for the business community but too often they turn into wasted opportunities for exhibitors, attendees and even the hosts. Why not make the most of the expo season?

A business acquaintance was telling us about her new website – created by a competitor – when she suddenly became uncomfortable. “I never thought to ask you. I mean, I knew you worked with computers, but I didn’t realize you did websites.” And we have the word “websites” in our company name. So it’s back to the drawing board – what is our marketing missing?