Sprocket Websites - Blog / News / Updates

Glassy-Eyed by Website Analytics? Start Simple.

The Sprocket Report

Kate Gingold / Monday, July 1, 2019 0 1608 Article rating: 3.0

The sheer volume of statistics available is so overwhelming you may be tempted to just ignore all of it. But then you’ll never really be sure how your website is doing. So here’s an explanatory intro to just one report from your Google Analytics: Average Position.

Checklist for Marketing Your Summer Event

The Sprocket Report

Kate Gingold / Tuesday, June 25, 2019 0 2124 Article rating: 4.0

This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.

When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities.

Want Better Social Media Than You Can Afford?

The Sprocket Report

Kate Gingold / Monday, June 17, 2019 1 1601 Article rating: 3.0

National brands clearly see the benefits of social media, but for many local businesses, social media seems too costly. Is it possible to achieve big brand success with a small biz budget?

5 Big Website Mistakes – Please, Avoid Them.

DIY Sprocket Solutions

Breanne Bannon / Friday, June 14, 2019 0 2216 Article rating: 3.5

This is an update to "’5 Big Website Mistakes – Please, don’t make them.” dated 12/05/2012.

5 Big website mistakes that are easy to avoid and you don't want to miss.

Facebook Image Hack for Better Engagement

The Sprocket Report

Kate Gingold / Monday, June 3, 2019 0 2734 Article rating: 3.5

Graphics grab attention when folks are swiping through their Facebook feed, but sometimes the post you want to share doesn’t have an image. Here is a tip for getting around that.

But Will Social Media Work for ME?

The Sprocket Report

Kate Gingold / Wednesday, May 29, 2019 0 1681 Article rating: 3.0

This is an update to "Social Media for the Rest of Us” dated 1/7/2013.

You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business?

Tips for Building Your Dream Website Home

The Sprocket Report

Kate Gingold / Monday, May 20, 2019 0 1756 Article rating: 4.0

Folks often call us for a ballpark quote. Figuring out the cost of a website can be tricky with all these apples and oranges complicating the issue. It’s much like trying to price the building of a new house.

NetWORKing: The Most Powerful Business Tool

DIY Sprocket Solutions

Breanne Bannon / Wednesday, May 15, 2019 0 1770 Article rating: 3.0

This is an update to "’NetWORKing” dated 11/28/2012.

Networking is work, let’s face it. If you’re new to the game, you’re walking into a room full of strangers and trying to sell your business. In reality, you’re trying to sell yourself. You are the face of what you’re representing. Therefore, you’ve got to network confidently and often. It’s OK, wipe off your sweaty palms and listen in.

Do You Blog Purposefully or with Hope?

The Sprocket Report

Kate Gingold / Monday, May 6, 2019 0 2015 Article rating: 3.5

Writing blog content in the hope that someone will read it and be inspired to buy from you is not a good strategy. Instead, write on purpose to further your marketing plan.

"Mobile Friendly" Is Now "Mobile First"

The Sprocket Report

Kate Gingold / Tuesday, April 30, 2019 0 1994 Article rating: 4.0

This is an update to "’Mobile’ Means ‘Move’” dated 12/10/2012.

Just a few years ago, folks were on the cutting edge if their websites were mobile-responsive. Today, websites are designed from the start to be viewed mainly on mobile devices.

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