There has been a lot of buzz in the marketing world about what we can expect to see in the coming year. With the speed and direction of online marketing constantly increasing and changing, there are plenty of opportunities for online marketers to be on the lookout for. Now is when you should be knee deep in strategic planning for the next year. The end of the year is a great time to take inventory of what went right, be aware of areas that can be improved, and to predict the new trends for the upcoming year. 

“Auld Lang Syne” only takes a few minutes to sing, but once the last note fades, a whole year has passed. Suddenly everything 2017 has become woefully out of date – including your website. Here’s a short checklist for staying current and looking fresh.

The year is winding to an end and it’s time to take a look back at the most popular articles in this series from 2017. Which were your favorites and which did you miss? Catch up on them all below!

With your nose pressed against the grindstone, it’s difficult to see all that’s going on around you – or see all that’s going on ABOUT you. Every so often however, you'll want to check on and clean up your online image. 

Creating unique and relevant content on a regular basis can be a tall order. When your goal is to be a subject matter expert, and readers are blazing through similar types of articles to find the best, you have to present content that stands out from the rest. We’ve found a few tools that help create content that stands out to readers while providing valuable insight along the way.

“What are you thankful for?” It’s a question you’re probably hearing a lot this week. Us, too, so we took a few minutes to consider what a web development company might be thankful for.

Much in the same way that businesses hire on additional help for the busy holiday season, outsourcing work like social media marketing can be a smart way to stay ahead of the game. When is your busiest season or time(s) of year? Are you spread in a million directions at once? Most small business owners have great ideas, great intentions, and great plans. The problem is having enough hours in a day to successfully execute all of those ideas, intentions, and plans.

Maybe it’s due to depression from the season’s shorter days, but we saw a slew of oopsies in folk's online marketing over the last week. Read on to learn from others’ mistakes rather than making your own.

We talk a lot about social media marketing and the way that marketers should work to create and maintain effective campaigns. This holiday season, let’s switch the lens to the buyer. What research are consumers doing across social media to investigate products before they buy? How can you take the decision making process of customers surrounding their purchasing and translate that into a successful social media marketing campaign? The secret to a fruitful holiday season for your business is tracing back the patterns that customers make before they buy and updating your social media strategy accordingly.

DNN Summit is returning to Denver, Colorado this February and Sprocket’s own Don Gingold and James Nagy will be among the selected speakers presenting on a variety of topics at this great conference! DNN Summit 2018 runs from February 6th – 10th at the Embassy Suites in Downtown Denver. The conference is one day longer than last year to provide visitors even more knowledge on a broad range of topics from DNN to .NET Core to Marketing / SEO, Administration and everything in between. Don and James will be each be presenting a full 60 minute session at the DNN Summit!