Micro-Influencers: Why They Still Matter Today Micro-Influencers: Why They Still Matter Today Kate Gingold / Tuesday, November 18, 2025 0 20 Article rating: 3.0 We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important. Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines The Sprocket Team / Tuesday, May 9, 2023 0 1760 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years The Sprocket Team / Tuesday, April 11, 2023 0 1551 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
Using User Generated Content for Great Reviews and Brand Awareness Using User Generated Content for Great Reviews and Brand Awareness DIY Sprocket Solutions The Sprocket Team / Wednesday, January 9, 2019 0 2620 Article rating: 4.0 Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands? Read more
Top Marketing Trends of 2018 Top Marketing Trends of 2018 DIY Sprocket Solutions The Sprocket Team / Thursday, December 28, 2017 1 3562 Article rating: 4.3 There has been a lot of buzz in the marketing world about what we can expect to see in the coming year. With the speed and direction of online marketing constantly increasing and changing, there are plenty of opportunities for online marketers to be on the lookout for. Now is when you should be knee deep in strategic planning for the next year. The end of the year is a great time to take inventory of what went right, be aware of areas that can be improved, and to predict the new trends for the upcoming year. Read more