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Citation Builder – Competitor Citations
Beyond just tracking where your business is cited, you can also correct current citations and add new ones by using the Citation Builder.
Because citations may have been created without your knowledge, sometimes they are not accurate or even wrong. That causes confusion for your customers as well as harming your business’s credibility, which in turn hurts your SEO. If you moved or got a new phone number, old listings might still be floating around the internet that should be cleaned up. It’s even possible that you have multiple listings because one says “St.” and another says “Street.” That means you are competing with yourself to rank in search engines.
While it may not make sense to be listed on every directory out there, it is probable that your business is missing from a few that would really boost your visibility, especially if your competition is already listed there. You’ll want to create new, accurate citations on these platforms.
You can choose a pay-as-you-go option to fix or update old listings or to create new listings. That way you can address the most important directories immediately and move on to the next ones as your budget allows. Or you can pick all of the ones you want and take care of them all at once.
The Citation Builder is an added tool that is not on every dashboard. If you are interested in starting this service or want to learn more, just give us a call.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history. Other posts by Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.