Networking can be hard even when we aren’t required to socially distance, but building a network is vitally important to growing our businesses.  

Developers, business owners, and bloggers all use Google Analytics to track traffic, sales, and engagement on their website. These people use the data they obtain to come up with smart new marketing strategies and make alternations to existing content and campaigns. 

For many, the last few months have not only been fraught with unpredictability but with constant replanning for clients as advertisers are less likely to commit to running earlier agreed upon campaigns as is. As decisions are now more likely to come at the last minute and advertisers want buyers to tweak plans much more frequently, it means longer hours and a drain on buyers who say the new expectations are having a negative effect on their mental health. 

In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods.

Election years are great opportunities to observe marketing in action. You may as well learn how to use these techniques to market your own business.

​Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it. 

...Wardle confirmed that Apple had approved code used by the popular Shlayer malware, which security firm Kaspersky said is the “most common threat” that Macs faced in 2019. Shlayer is a kind of adware that intercepts encrypted web traffic — even from HTTPS-enabled sites — and replaces websites and search results with its own ads, making fraudulent ad money for the operators.

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen.

The IRS issued much-anticipated guidance on the payroll tax deferral that was ordered by President Donald Trump in a presidential memorandum on Aug. 8 (Notice 2020-65)...Interest, penalties, and additions to tax will begin to accrue on unpaid taxes starting May 1, 2021.

Your website needs regular tweaking – such as using better words in your content to improve your site’s visibility. For help finding better words, try using the Google Keyword Planner.