The best way to be found online by prospective customers is to honestly and obviously tell search engines that you are the best result for the customer’s search. Don’t waste time trying to ferret out the latest SEO tricks. Instead, make sure you’ve completed these 5 first steps.

A large majority of social media networks are following the trend and becoming publishing platforms. Users are taking advantage of the opportunity to publish their original content to propel readers back to their own sites, businesses, products, etc. Social media marketing and content marketing are very much merged at this point. Platforms, like LinkedIn, who are encouraging content marketing with features like LinkedIn Pulse are also adding better analytics for publishers to able to better target readers and to have the ability to adapt their content to the preference of those readers. 

On Wednesday, May 13, I gave a talk for Naper Launch, an initiative of the Naperville Public Library to help entrepreneurs launch businesses, in honor of Small Business Week. Here's how it went.

Twitter and Facebook ads, content marketing, search engine optimization – with so many evolving options to consider, it’s easy to get caught up in the details and lose focus on the bigger picture. Are you sabotaging your business because you aren’t properly prepared to make marketing decisions?

Hootsuite recently launched a new feature they are referring to as "Suggestions".   This new feature gives users the ability to get a weeks worth of content suggestions tailored to each specific social media account that users have tied in to their Hootsuite account.  It was advertised within Hootsuite as a new feature designed to save time and to find the best articles possible to share at the best times possible.  Those of us who have been poking around with it here or there over the past few weeks have learned that the Suggestions' beta period is now closing.  The new rules following that beta period are that users can share 10 articles per week or upgrade their accounts for unlimited shares.  So, is it worth upgrading to unlimited?  And, what has my experience with Suggestions been?