There has been a lot of buzz in the marketing world about what we can expect to see in the coming year. With the speed and direction of online marketing constantly increasing and changing, there are plenty of opportunities for online marketers to be on the lookout for. Now is when you should be knee deep in strategic planning for the next year. The end of the year is a great time to take inventory of what went right, be aware of areas that can be improved, and to predict the new trends for the upcoming year. 

“Auld Lang Syne” only takes a few minutes to sing, but once the last note fades, a whole year has passed. Suddenly everything 2017 has become woefully out of date – including your website. Here’s a short checklist for staying current and looking fresh.

The year is winding to an end and it’s time to take a look back at the most popular articles in this series from 2017. Which were your favorites and which did you miss? Catch up on them all below!

With your nose pressed against the grindstone, it’s difficult to see all that’s going on around you – or see all that’s going on ABOUT you. Every so often however, you'll want to check on and clean up your online image. 

Creating unique and relevant content on a regular basis can be a tall order. When your goal is to be a subject matter expert, and readers are blazing through similar types of articles to find the best, you have to present content that stands out from the rest. We’ve found a few tools that help create content that stands out to readers while providing valuable insight along the way.