The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email marketing itself has had to change.

What do we know about 2020 holiday trends so far? How should your brand adjust your advertising and messaging? Let’s find out.

The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. That’s because, when it comes to managing your marketing organization through a crisis of this scale, it means starting with “Plan C”.

We recently shared an article on our social media page from Small Business Trends that got Jim all riled up here in the office. Take a look and see if you agree with him.

What’s the magic trick that gets all the balls rolling in the right direction when you are launching your small business?  The trick is:  There are no tricks. 

How many hours per week do you work? If you run a business, there’s a good chance you’re putting in more than 40 hours. My guess is you’re working 50 or more hours per week -- maybe more.

There is a mindset shift where people are increasingly looking to brands to solve societal problems and they seek to buy from brands that stand for something larger than just their products, but are aligned to their values.

Influencer marketing may be the most overused, overhyped and over reported sector of the marketing industry, but that does not mean that it is being executed efficiently.

Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why:

Even though a website is a must-have for every business, many small business folks are still unclear about what they actually need and what they should be buying. Read on for the answers to some frequently asked new website questions.