If you don’t maintain your marketing, brand awareness starts to decay sooner than you’d think and there’s nothing fun about that. One question you may be asking yourself:  is good enough ever good enough? Read on for some thoughts on how to keep up.

If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?

Yes, it’s still summertime, but after Labor Day folks shake off their vacation mindset and reapply themselves at the office. They get busy and before they know it, 2016 is over. Take some time now to plan the rest of the year’s content for your blog and social media.

We all have bad habits. We fall into a routine, we get comfortable, and we do things because they’re easy. It’s human nature. When it comes to social media marketing though –this is a trap. Run far away! If you’re marketing your business on social media (which you should be), you need to start shaking things up. Get out of that rut. Jumble up that routine. Put a little pep in your step. We’re all guilty of getting too comfortable. Myself included. Everything on this list is something that I can improve on in my own marketing routines!

Considering a new website? Or cleaning up an older one? We’ve listed the top 10 mistakes people are STILL making on their websites. Take a look at the list and see if you’re making the same mistakes.

If you run a social media marketing campaign, you’re marketing on Facebook. Facebook is still the number one social media platform out there. As a business, you know this (or you should). So, it’s always good to go back through and figure out how you can effectively optimize your marketing performance on this leading network. What’s better than finding new tools to help your marketing campaign? Finding FREE tools to help your marketing campaign. Here are a few we’ve been looking into more lately.

Do you rely on your phone? Like, really rely on it like its a new body part? Many of us do. So what happens when one day you notice the charger is not charging it? eGads! It has 4% to live! Check here.

While we can all agree that social media marketing is important to every business, the return on investment for individual industries varies and the “investment” itself ranges from free to thousands of dollars a month. So how does the smaller business owner figure it all out?

Email marketing is long from being dead. It’s a top choice still in the marketing world. This is a great tool to get your content, sales, product, specials, etc. in front of your target audience. The problem? Getting the email addresses in the first place. So, how do you go about it? Honestly.

Everyone knows social media can be powerful. No one really has the time to update their platforms. And it’s anyone’s guess how to do social media successfully. If that sums up the situation at your organization, then read on for a quick master class.