The Sprocket Report
We strongly encourage you to measure your social media results to learn how to improve your marketing. And measuring your competitors’ results can teach you even more! With Facebook’s “Pages to Watch,” you can do just that.
DIY Sprocket Solutions
Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.
The Sprocket Report
Regardless of what social media platform is the current darling, email marketing is still the best digital tool for lead generation and lead nurturing. But if your open rates are making you depressed, it’s time to shake things up a little by tweaking your subject line.
Pinterest is a great place to promote a variety of content. Most would consider Pinterest to primarily be a place to share products. Those who are writing blog articles may not consider this platform first to promote content. If you aren’t using Pinterest to share your articles, you may be missing out on an entirely new reader base.
The Sprocket Report
As of July 2017, these techniques are no longer possible. Read more about it.
Connecting with your local community helps you become a business people know, like and trust. Sharing community events on your Facebook page is one way to do that. Here is our step-by-step guide for effective event posts.
If your social media marketing budget is nonexistent, but you’re still trying to succeed online, you’ll have to get creative. There are a million options across all of the networks when it comes to paid advertising, paying for views and paying for followers. This doesn’t mean that you can’t still be successful. It just means that you need to consider the things that will help your business stand out and then focus your time and energy on them. These things will go a long way to putting you ahead of your competition and helping you to be visible to customers.
The Sprocket Report
“My website doesn’t work” is a common complaint we hear. While it would seem to be a straightforward project to fix a broken website, it’s not quite that simple. Here are some items you should consider to evaluate your underperforming site.
DIY Sprocket Solutions
Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for.
The Sprocket Report
If you’re planning a corporate or not-for-profit event, you want it to be successful and well-attended. But while busily working through your event checklist, you may be hurting your own viral marketing opportunities.
DIY Sprocket Solutions
As a content marketer, you are continually creating and churning out fresh and relevant content about your specific industry. Collaborative content marketing, guest writing for another blog or having guest authors featured on your own page, is always a great option for spicing things up and reaching new readers. If you want to go a step beyond guest blogging, consider the benefits of writing an expert roundup.