In honor of the season, we’d like to share a couple of social media horror stories. What scares folks most about tales of terror is imagining that it could happen to YOU! Which it could. So read on to discover frights that you should try to avoid. 

Visual content is a proven way to bring in readers, followers and customers. The right kind of visual content can inspire someone to click on an article, buy a product, or do more research into your company. While there are millions of stock options out there –original content will always be the best choice. Why? It’s unique. It’s one of a kind. It’s a brand new experience to viewers.

It was only a few months ago that we showed you how to clean up ugly link previews when sharing community events and news. If you’ve tried these techniques lately, you know they don’t work any longer. Here’s why – and what you can do about it.

Content marketing and search engine optimization (SEO) both have the opportunity to be intertwined with one another. SEO is when you optimize your web pages in a way that they become more visible to people who are searching for keywords associated with your business, products, or services on search engines. When we consider content marketing in terms of SEO, we are talking about utilizing your blog posts to make them most relevant to search engines and to your customers.

Have you lately read news reports stating that on October 1 websites without an SSL certificate will be labeled “Not Secure?” You may be wondering what this means to you, both as a business manager and as a consumer.

Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included.

The term “content calendar” shows up in marketing blog posts everywhere, but very few people we know actually use one. To finish the year strong, why not give it a whirl for a few months? We’ll get you started!

Whether you need a new website design is certainly worthy of discussion and we’re happy to discuss it. But whether you need to update your website platform is not open to debate. 

It’s a social media marketer’s dream.  Hootsuite, already the leading social media marketing platform, is now joining forces with Adobe to offer marketers so much more. Hootsuite, Adobe Creative Cloud and Adobe Stock are a match made in heaven.  Now that content is king, we can use management tools like these to help our social media marketing campaigns climb to new heights. The new features offered through Adobe are only going to help your brand to be even more successful.