How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down The Sprocket Report Kate Gingold / Monday, July 27, 2020 0 1700 Article rating: 5.0 When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to Read more
Government Agencies Find Web Platform Satisfaction with DNN Government Agencies Find Web Platform Satisfaction with DNN Kate Gingold / Tuesday, July 21, 2020 0 1578 Article rating: 4.0 During World War II "good enough" for the government meant using the best. In later years, "good enough for government work" was used ironically when ... Read more
How Can You Achieve the Web Success You Want with Wishy-Washy Goals? How Can You Achieve the Web Success You Want with Wishy-Washy Goals? The Sprocket Report Kate Gingold / Monday, July 13, 2020 0 2038 Article rating: 3.0 For a website to be successful, it needs to be goal-oriented. Since you are the only one who truly knows what those goals are, it’s vital that you ... Read more
How the Tech-Averse Can Re-Imagine Their Business Online How the Tech-Averse Can Re-Imagine Their Business Online Kate Gingold / Tuesday, July 7, 2020 0 1689 Article rating: 3.0 When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can... Read more
Pump Up Any Website's Less-Than-Exciting Call To Action Pump Up Any Website's Less-Than-Exciting Call To Action The Sprocket Report Kate Gingold / Monday, June 29, 2020 0 3239 Article rating: 4.0 “Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but... Read more
Don't Shoot Yourself in the Foot by Rushing Your Website Don't Shoot Yourself in the Foot by Rushing Your Website The Sprocket Report Kate Gingold / Tuesday, June 23, 2020 0 1749 Article rating: 3.0 This year more than ever, small business owners need to be circus performers – spinning plates like mad in the hopes that if everything keeps moving, it won't all come crashing down. Before you hurriedly... Read more
Continued Discussions on Marketing, Inclusion and Becoming Better Humans Continued Discussions on Marketing, Inclusion and Becoming Better Humans The Sprocket Report Kate Gingold / Monday, June 15, 2020 0 2421 Article rating: 4.0 Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but... Read more
Facebook Graph Search Seemed Like a Good Idea at the Time Facebook Graph Search Seemed Like a Good Idea at the Time The Sprocket Report Kate Gingold / Tuesday, June 9, 2020 0 1443 Article rating: 3.0 An article Breanne wrote about Facebook Graph Search back in 2013 still gets an astonishing amount of ... Read more
Keeping an Eye on the Robots Lurking on Your Website Keeping an Eye on the Robots Lurking on Your Website The Sprocket Report Kate Gingold / Monday, June 1, 2020 2 1371 Article rating: 3.0 Annoyed when you have to prove to your computer that you are actually human? Because it’s also annoying to have spambots... Read more
We Used to Think Social Media Marketing Was Hard and It Still Is. We Used to Think Social Media Marketing Was Hard and It Still Is. The Sprocket Report Kate Gingold / Tuesday, May 26, 2020 0 1204 Article rating: 4.0 Back in 2012, we wrote about how hard Facebook marketing was. It’s only harder now because of algorithm updates, but... Read more