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Recruiting Employees to Help Build Social Media Engagement

DIY Sprocket Solutions

Breanne Bannon 0 3154 Article rating: 5.0

For those who have gone through all of the steps to create a complete social media marketing presence for their business, it can be frustrating when the engagement remains stagnant. So, where do you turn? You can try boosting posts and paying for advertising, but before you start putting more money into your plan – maybe a good approach would be to actually take a step back and evaluate the assets you have around you.

Marketing with Facebook's New Slideshow Feature

DIY Sprocket Solutions

Breanne Bannon 0 6631 Article rating: 4.1

For the New Year this past year, Facebook had a “Year in Review” feature that allowed users to create short films out of the top moments they’d shared throughout the year. This feature was a huge success and wildly popular among Facebook users. As a way to encourage people to share more videos, Facebook introduced a new slideshow feature that takes your photos and videos on Facebook and turns them into a short movie. These short clips can be customized with different themes and with music. The idea was created to help Facebook take a step towards turning the social network into a video-first destination. The result actually has some great potential and benefits to social media marketers. 

A Facebook Walk-through

Facebook - step by step through the options

Don Gingold 2 3285 Article rating: 5.0

I was the "opening act" for NaperLaunch Entrepreneur's Week, and I spoke all about Facebook. If you attended and are looking for the "slides", you're in the right place. If you didn't attend, you missed lots of details, but this might help you too.

Social Media Success: An Event Case Study

The Sprocket Report

Kate Gingold 2 2836 Article rating: 5.0

How to be social in social media still perplexes people. They’re too busy to post regularly and when they do post about an event, the blast lands with a disappointing thud. “See?” they say, “Social media doesn’t work!” Well, here’s one of our clients with proof social media DOES work for sharing your events:

End of Year Marketing: Evaluating Your Progress

DIY Sprocket Solutions

Breanne Bannon 0 3137 Article rating: No rating

Now that we’re officially in the fourth quarter of the year, it’s time to take a look back over our efforts from the last nine months to prepare a great strategy for the new year to come. Sure, you can keep your social media marketing and content marketing efforts stagnant, but who is that helping? Who is that hurting? If you look back over what you’ve done in the last year, I don’t think you can honestly say that there isn’t any aspect you wouldn’t change, add, or improve.


Start Your Holiday Marketing Strategy Now

DIY Sprocket Solutions

Breanne Bannon 0 2927 Article rating: No rating

If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?

3 Things to Stop Doing on Social Media

DIY Sprocket Solutions

Breanne Bannon 0 2808 Article rating: No rating

We all have bad habits. We fall into a routine, we get comfortable, and we do things because they’re easy. It’s human nature. When it comes to social media marketing though –this is a trap. Run far away! If you’re marketing your business on social media (which you should be), you need to start shaking things up. Get out of that rut. Jumble up that routine. Put a little pep in your step. We’re all guilty of getting too comfortable. Myself included. Everything on this list is something that I can improve on in my own marketing routines!


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