Google Business Profile Audit – Overview of Search Term Comparisons
Last month, we reviewed the Google Business Profile “Full Report” and then explained some of information available in the more detailed reports with expanded services provided by your account executive. This month, let’s examine how to use this report and why you want it.
The “first page” of Google is very different today than in the past. Ads, maps, shopping, and other ways of displaying search results means that there is very little space remaining on the first page for organic results. Competition, therefore, is fierce and the secret algorithms that determine placement are tricky to figure out.
Experts have determined some of the key attributes of high-ranking websites which give us goals to shoot for. Your account executive will work with you to set up the parameters for competing. Since local search is all-important, we start with the geographic location in which your product or service is available. Next, we research and decide on the key words your customers use to find your product or service. The expanded report shows how your business stacks up for those search terms compared to your competitors.
Next month, we’ll walk through each of the comparison points. Remember, this report is only available to clients with Initial or Ongoing Google Business services. If you are interested in receiving this report, just give us a call.