Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have:

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

CX is more than support—it’s the full customer journey. Learn what customer experience means, why it matters, and how to improve it across every touchpoint.

Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it.

More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds.

Based on analysis of more than 2 million LinkedIn posts, from more than 94,000+ LinkedIn accounts, Buffer’s team has determined that there’s a simple secret to maximizing your LinkedIn reach: Posting frequency.

While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out?