How to Define and Build Your Business Brand How to Define and Build Your Business Brand The Sprocket Report Kate Gingold / Monday, March 27, 2017 0 3558 Article rating: No rating We recently were privy to a discussion on business branding. The debate sparked some varied and emotional responses among marketing professionals. When was the last time you seriously considered your business brand? Read more
What to Expect From a Social Media Marketing Consultant What to Expect From a Social Media Marketing Consultant DIY Sprocket Solutions Breanne Bannon / Monday, March 27, 2017 0 3129 Article rating: No rating Outsourcing the social media marketing for your business can be a great idea. When you’re busy actually running a company, it’s hard to maintain an effective social media marketing campaign. You’re shorting your business in a lot of ways by not maximizing your online marketing efforts. It makes sense to find a consultant or company that can take the social media management off your hands. The problem people have is knowing exactly what they should expect from a social media marketing manager. Read more
4 +1 Ways to Share Facebook Posts – and Why You Should Use Them 4 +1 Ways to Share Facebook Posts – and Why You Should Use Them The Sprocket Report Kate Gingold / Monday, March 13, 2017 0 2395 Article rating: No rating To keep your Facebook audience engaged you’ll want to generously and consistently share content folks want to read. We have four tips (and a bonus tip!) for how to make the most of your social media shares. Read more
Content Marketing: Your Content is Your First Impression Content Marketing: Your Content is Your First Impression DIY Sprocket Solutions Breanne Bannon / Friday, March 10, 2017 0 3290 Article rating: No rating For businesses that dive into the realm of content marketing, you are taking on a certain responsibility. If you are writing a blog or creating articles surrounding your business and industry, people are looking at you as an expert on that topic or in that field. In most cases, having a byline gives you some semblance of authority. Maybe this gives you the impression that your job is easier to execute. People are going to think that you know what you’re talking about –so the pressure is off to create truly valuable content. This couldn’t be less true. Mediocre content can potentially hurt your business more than no content at all. Read more