The past few weeks I’ve been dipping my toes into the paid advertising arena on social media, trying out a few different methods and testing the waters.  I’m no expert by any means –extreme beginner alert.  However, with a few weeks under my belt, I can tell you what I have found so far.  Results.

Sprocket Websites is very pleased to offer a website package designed expressly for authors. The website shows off the author's books and keeps his or her followers aware of the latest scheduled appearances. Based on the very popular DNN Platform, but all the Content Management System parts are taken care of by our staff. And we've created a remarkable pricing scheme that lets starting and established authors both have professional grade websites.

To make the most of the coming year, you may be looking into Search Engine Optimization (SEO) to boost your website’s visibility. Before you respond to that unsolicited email promising to make you millions via SEO, do your homework so you know what you’re buying.

If you belong to trade associations, chambers of commerce, technical groups, etc., you should tell your website visitors. Why? How? Well, let me tell you.

We’ve talked about networking before folks.  We’ve pushed you in both the conventional and unconventional networking directions.  Now how about a few “new” ideas for you?  We are social beings; networking (whether we’re good at it or not) has always been and will continue to be extremely important to the success of your business, brand, and growth.  If you’re uncomfortable –get comfortable.  Or at least fake it till you make it.  For those still shaking in your boots, checking for pit stains, and wiping off sweaty palms here are a few new, slightly less pressure, ways to network.

This article has been updated on 10/2/2019 with the article entitled "A Simple Action Plan Now Is Better Than Reacting Badly Later"

I don’t have to drone on and on about how important it is that your business is on social media.  Chances are, if you’re reading this article, you’re already set up with at least a few different outlets. But, now that you’ve stuck your neck out there and made yourself available to your customers and the world, you’ve also opened yourself up to the scrutiny.

Are you ready for an awesome 2014? We hope so since you’re already a month into it. We know it’s tough keeping your website current when you’re already behind on your To Do list. But don’t leave your online visitors questioning whether you’re reliable or wondering if you’re still in business. Here’s a quick checklist for freshening up a stale website.

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