Try Facebook Marketing If You’re Dreaming of a Green Christmas Try Facebook Marketing If You’re Dreaming of a Green Christmas The Sprocket Report Kate Gingold / Monday, November 18, 2019 0 1362 Article rating: 3.0 Yes, it’s late, but you can still pull together a holiday marketing campaign for Facebook and Instagram. Read on (quickly!) for tips that you can implement right away. Read more
Prep Your Website Now for Holiday Shopping Prep Your Website Now for Holiday Shopping The Sprocket Report Kate Gingold / Wednesday, November 13, 2019 0 1814 Article rating: 4.0 Every year, the National Retail Federation conducts an annual survey on consumer trends for the upcoming holidays. Do you know what to expect? And are you ready to meet those expectations? Read more
Final Thoughts for Pumping Up your Email Newsletter Opens Next Year Final Thoughts for Pumping Up your Email Newsletter Opens Next Year The Sprocket Report Kate Gingold / Monday, November 4, 2019 1 1489 Article rating: 4.0 At a recent presentation on social media marketing, someone asked the under-thirty speaker if email was still a thing. The answer was “Well, I don’t even look at my email every day, so I’d say ‘no.’” Okay. Then where do we go from here? Read more
Prep Your Facebook Page for the Holidays Prep Your Facebook Page for the Holidays The Sprocket Report Breanne Bannon / Wednesday, October 30, 2019 0 1730 Article rating: 4.0 Most wonderful or not, it’s that time of year again. The holidays spur purchases from gifts and decorations to food and clothes. And where do people look for deals, specials, and inspiration? Why, on social media of course! So is your Facebook page ready? Read more
3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail 3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail The Sprocket Report Kate Gingold / Monday, October 21, 2019 0 2030 Article rating: 4.0 So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use. Read more
Choose to Build the Right Home for Your Website Choose to Build the Right Home for Your Website The Sprocket Report Kate Gingold / Wednesday, October 9, 2019 0 1794 Article rating: 3.0 Every business needs to be online, but there are so many options! How do you choose between the website you want, the website you need and the website you can afford? Start by taking a look at the ways in which you can build a website. Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 1758 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more
A Simple Action Plan Now Is Better Than Reacting Badly Later A Simple Action Plan Now Is Better Than Reacting Badly Later The Sprocket Report Breanne Bannon / Wednesday, October 2, 2019 0 1505 Article rating: 3.0 This is an update to "Responding to Negative Feedback on Social Media” dated 1/22/2014. Marketing experts advise that your business use social media to reach a larger audience. But once you make yourself available to your customers and the world, you’ve also opened yourself up to increased scrutiny – some of which is bound to be negative. How are you going to react? Read more
Email Newsletters - 3 Reasons They're Still Worth Your Time Email Newsletters - 3 Reasons They're Still Worth Your Time The Sprocket Report Kate Gingold / Monday, September 23, 2019 0 1957 Article rating: 4.5 Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why: Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 1830 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more