Since the whole point of digital marketing is to be found by customers, if you are ignoring Google My Business, you are only hurting yourself – and your business. It’s free and simple, so just take care of it already. Read on for the whys and hows:

Especially in an election year, investigative reporters prepare diligently to ask the tough questions and elicit the right response. You should be conducting the same sort of interrogation for your...

Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for...

Small business owners, new entrepreneurs and the not-yet-what-you’d-call-millionaires need to account for every penny, so they are committed to getting their money’s worth when building and hosting their website. That said, it can be hard to judge whether they are wasting precious budget resources or not. 

When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to

During World War II "good enough" for the government meant using the best. In later years, "good enough for government work" was used ironically when ...

For a website to be successful, it needs to be goal-oriented. Since you are the only one who truly knows what those goals are, it’s vital that you ...

When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can...

“Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but...

This year more than ever, small business owners need to be circus performers – spinning plates like mad in the hopes that if everything keeps moving, it won't all come crashing down. Before you hurriedly...