If I’ve said it before I’ll say it again, marketing on Pinterest can be extremely beneficial to your business. Why? For one thing –Pinterest has a unique set up. This unique setup gives it more selling potential than other platforms. Think of it this way, you have more than one channel to appeal to customers on. Users can follow both individual boards that you post as well as you as an individual pinner. The opportunities here are endless.

There are so many brands on Pinterest because brands know that consumers are on Pinterest. People are searching, shopping, looking for ideas and inspiration. Why not get in on the action? It can be really simple for certain types of businesses to sell. Retailers and brands with an actual product that people are searching for are going to have a really simple time of taking a shot of their product and pinning it. But, what about everyone else? Well Pinterest can still be an extremely valuable tool to the creative marketer.

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.

Basically all of the big dog platforms on social media have advertising options for advertisers. Twitter has had ads for a long while now, but they are revamping! Twitter has recently introduced their ads editor tool. This tool enables advertisers to create and edit multiple campaigns at once. How is it done? Users can export the ad details to a spreadsheet and then reload them with the updated details. 

If you’re running a social media campaign for yourself or a client, you may be wondering what the best way to track your efforts will be. Look no further than the site Cyfe -an all in one dashboard providing a suite of widgets for social media, analytics, marketing, sales, support and infrastructure.. Cyfe offers social media analytics widgets that you can use to see important analytics and data about your activity on your social networks.

It’s finally happened, Facebook has expanded the capabilities of its ‘like’ button.  They have been working for more than a year to add options to posts beyond ‘liking’ them.  Now, they have officially and globally launched ‘reactions’.

Instagram contests are a great way to increase engagement, get people talking about your business, increase your followers, and more. The trick is to run a successful Instagram contest that can accomplish these goals. So, what do you need to create a successful Instagram contest? Well, there are actually several components.

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?