In this Season of Thanking, Our Hearts Are Full! In this Season of Thanking, Our Hearts Are Full! Here's who we are thankful for: Kate Gingold / Monday, November 15, 2021 0 684 Article rating: 4.0 When talking in the office about what we’re thankful for, "the internet" keeps popping up. Through it, we have colleagues and clients we connect with from all over the world. Read more
There Are More Than 50 Shades of Gray in the "SM" of “Search Marketing” There Are More Than 50 Shades of Gray in the "SM" of “Search Marketing” And you needn't pick the riskiest! Kate Gingold / Tuesday, November 9, 2021 0 915 Article rating: 4.0 Is Google giving your website ranking a spanking? SEO terms may be labeled “black hat” or “white hat,” but the strategies for search engine marketing are still very gray. Read more
Facebook Rebranding - What Does This Mean for Small Business Marketing? Facebook Rebranding - What Does This Mean for Small Business Marketing? Specifically, for YOUR Business Marketing Kate Gingold / Monday, November 1, 2021 0 922 Article rating: 3.0 Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing? Read more
How to Spot the Phishing Scams that Prey on Even the Brainiest of Us How to Spot the Phishing Scams that Prey on Even the Brainiest of Us Pass it along! Kate Gingold / Monday, October 18, 2021 0 995 Article rating: 4.0 Maybe you already know how to avoid phishing scams, but while there are still folks unwittingly exploited, all of us should keep sharing tips like this for thwarting the bad guys: Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 757 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Customer Service Is Where Small Business Can Really Shine Customer Service Is Where Small Business Can Really Shine It's true! Kate Gingold / Monday, October 4, 2021 0 861 Article rating: 3.0 On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete? Read more
Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Or the eye of other customers! Kate Gingold / Monday, September 20, 2021 0 1701 Article rating: 4.0 Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one: Read more
Grow Your Business by Joining Hands in Win-Win Partnerships Grow Your Business by Joining Hands in Win-Win Partnerships Many hands make light work, they say! Kate Gingold / Tuesday, September 14, 2021 0 907 Article rating: 4.0 The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did! Read more
Future Trends to Consider for Your Next Website Design Future Trends to Consider for Your Next Website Design When was your last update anyway? Kate Gingold / Monday, September 6, 2021 0 875 Article rating: 3.0 Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. Read more
Understanding Bounce Rate – And Why It’s Now Obsolete Understanding Bounce Rate – And Why It’s Now Obsolete Have you heard the latest? Kate Gingold / Monday, August 23, 2021 0 1032 Article rating: 4.0 GA4, the latest incarnation of Google Analytics, doesn’t measure Bounce Rate. So what does this mean for your business’s website? Read more