If Business Expos Are Happening Again, Make the Most of Them! If Business Expos Are Happening Again, Make the Most of Them! Safely, of course! Kate Gingold / Tuesday, August 17, 2021 2 1180 Article rating: 3.0 After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean: Read more
Fortify Your Website as Online Business and Virtual Networking Continues Fortify Your Website as Online Business and Virtual Networking Continues Focus on these steps: Kate Gingold / Monday, August 9, 2021 0 2233 Article rating: 3.0 As we deal with this pandemic’s two-step-forward-one-step-back progress, it is increasingly obvious that doing business online isn’t going away any time soon. How well is your website meeting the challenge? Read more
Now Is the Time to Plan for Your Holiday Sales Now Is the Time to Plan for Your Holiday Sales The countdown has begun! Kate Gingold / Monday, July 26, 2021 0 909 Article rating: 3.0 Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy. Read more
Trite and True Observations on Marketing to Inspire You Trite and True Observations on Marketing to Inspire You Staying the course isn't exciting, but it's necessary! Kate Gingold / Tuesday, July 20, 2021 0 907 Article rating: 3.0 Yes, these thoughts on marketing have been tried so often that they are trite, but that doesn’t make them less true! It’s best to just accept the facts – and take advantage of them. Read more
How to Get into the Head of Your Customer on Google How to Get into the Head of Your Customer on Google So they choose you! Kate Gingold / Monday, July 12, 2021 0 1069 Article rating: 4.0 With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. Read more
Are You Searching for Search Terms in Google Analytics? Are You Searching for Search Terms in Google Analytics? Here's where to find them: Kate Gingold / Monday, June 28, 2021 0 3855 Article rating: 4.0 Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks: Read more
Debunking Search Engine Optimization Snake Oil Debunking Search Engine Optimization Snake Oil Know before you buy! Kate Gingold / Tuesday, June 22, 2021 0 1070 Article rating: 3.0 Not every “SEO Expert” is a snake oil salesman, but unfortunately, there are quite a few of them out there. Business owners need to realize that Search Engine Optimization is a process, not a magic cream to rub on your website for instant success. Read more
DIY or Professional Help? What's the Best WordPress Website Choice? DIY or Professional Help? What's the Best WordPress Website Choice? Know your reasons before choosing Kate Gingold / Monday, June 14, 2021 0 1495 Article rating: 4.0 “Go with WordPress!” they tell you when you’re ready to launch your business or not-for-profit website. So should you do-it-yourself or get help? Read on for the pros and cons. Read more
Your Patrons Don't Know What They Don't Know about COVID Updates Your Patrons Don't Know What They Don't Know about COVID Updates So tell them! Kate Gingold / Monday, May 31, 2021 0 1040 Article rating: 3.0 Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed: Read more
Now Is a Good Time to Update Your Stale Website Now Is a Good Time to Update Your Stale Website Rather than "return to normal," be better! Kate Gingold / Tuesday, May 25, 2021 0 1059 Article rating: 3.0 Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website Read more