Everyone is talking about this new Facebook Graph Search.  Talk makes it seem like it’s taking over the world, slashing privacy to death, and burying Google in the backyard.  But, what’s the real story?  I would show you some great screens shots and walk you through the process… However, we’re going to have to save that for part 2 my friends –as I am still on the waiting list to dive into this particular treasure.  I feel like going on Facebook and really beefing up my profile so they will pick me first for the team.  So what is it, exactly, that all the buzz is about?  What is this search supposed to do and what does that mean for you? Perhaps most importantly, can it help your business?

Way back when, I was a twitter newbie.  By way back when, I mean about 4 months ago.  At the time I was just getting used to the wonderful world of Twitter.  These days, I’m feeling pretty comfortable maneuvering my way around the tweets and hashtags.  But, in true Sprocket Solutions style.  I’ve got a few twitter faux pas that it’s best to stay (run) away from.

I feel like there are a lot of people these days that jump into things a little quickly –especially when it comes to anything that has to do with the internet.  I would give you the “back in my day” speech; but, I’m only 23 so that would be both ridiculous and irrelevant.  When it comes to your business; however, you should take a bit of time to make sure all your ducks are in a row.  I’m all for taking risks and trying new things.  Just make sure you’re prepared is all I’m saying.

Here are 5 things you must consider before making – or remaking your website. 

These are some important points folks, read up.

During the drive from Chicago to Los Angeles and back again, our little car needed an oil change. The shop we stopped at excelled at providing an unforgettable sales experience. If you haven’t checked the dipstick in your customer service lately, read on to hear how these boys wowed us.

My extensive experience and qualifications [insert lol] have taught me that there are a few things that are, without a doubt, website killers. I’ve ranted randomly here and there about updating your content.  Today, I’m not just slipping it slyly in.  I’m getting out my rusty trusty step stool (I’m only 5’1) to get on eye level with you and I’m making sure that you really understand what I’m saying.  If you do nothing else, keep these 4 things updated on your site.  Not one or two of them; all 4 if it’s all the same to you.

This article has been updated on 8/08/2019 with the article entitled "The Truth About SEO: Can't Buy Google's Love".

So you wanna be at the top of the search engines you say?  How much is it going to cost you, you ask?  Nothing. Nada. Zip.  Google’s love is not for sale folks.  You’re going to have to wine and dine her; you’re going to have to work for it a bit.  So, if you can’t buy a higher ranking, how does it work then?  And what, exactly, do you have to do to make it to the top?

Because last time folks were so amused, let’s look at a few more etiquette rules Emily Post wrote in 1922 that still work with today’s social media. Her tips on how to move well in society are quite relevant for successful navigation of today’s social media marketing.

How did that sound? “Can I help you?” Did you read it in a polite, helpful way?  Or maybe you read “Can I help you?” and pictured a big burly man spitting into a tin and cracking his knuckles threateningly… (apparently I have a western movie playing in my head).  My point is, first impressions are important.  If someone were physically walking into your store, how would you approach them?  Now let’s look at your online presence; what first impression are you giving?