You have an online reputation whether you want it or not so you might as well manage it to benefit your business. While not a particularly difficult job, it can be time-consuming. Which explains why so many small businesses never get around to it. Here is a checklist that can help you get the job done.

Celebrities hire publicists to manage their reputations by enhancing the celebrity’s best traits, downplaying the less attractive ones and monitoring what people are talking about. Your business has an online reputation like any celebrity. But who’s managing it?

Your teens insist on having the latest look in back-to-school clothes so peers can see at a glance that they are hip, cool or whatever the current slang for “up-to-date” is. Website designs have trends, too. Is your site embarrassingly unfashionable? Take a look at these three trends.

The annual web hosting invoice was still unpaid after 30 days so we called the client up to see if there was a problem. He was genuinely perplexed. “But I already paid that last year! I have to pay it again?” Website marketing is still new enough that many small business owners are still deeply suspicious of the costs. Here are the answers to some common FAQs.

With the speed that technology changes, too often we just have to jump in and pick it up as we go along. Sometimes that means we miss a few of the details that might help us grasp the bigger picture. “I know enough to be dangerous” is no longer a joke when your website starts killing your business, so here’s the super simple CliffsNotes to help you make the right web-building decisions.

At every marketing seminar you ever attended and in every marketing article you ever read, the subject of business blogs came up and you nodded sagely to yourself. “Yes, I need to write a business blog.” And then you didn’t. Follow these easy tips to make your dream blog a reality.