Social Media Management is a hot service these days. Some folks swear by it. Some folks think it’s a complete waste of effort. And, of course, they’re both right. So how do you take advantage of the good things social media can do for your business without squandering your time or your marketing budget?

Okay, there are maybe a dozen reasons why you should be marketing with email, but these two are so big they trump everything. And never mind all the noise about how email marketing is an old and tired format. Fresh, innovative marketing channels are introduced regularly, and have their share of success, but if you aren’t using email, you are really missing out.

Folks spend a huge chunk of their marketing budget on revamping their website and then eagerly await the rush of new business. Instead they get crickets. Oftentimes the lack of activity is due to a very simple and easily remedied mistake:  The website has no obvious Call-to-Action.

Some people want the best value their money can buy. Others shop around for the lowest price and don’t care so much about the quality. We don’t judge. Still, it sure hurts to watch a prospective client walk away.

Once summer is in full swing, there are dozens of festivals, fairs and events for folks to attend. Marketing committees work hard at promotion, but often forget that a website is much more than just a pretty brochure. Why not put your site to work and make everyone else’s job easier?

"There's a sucker born every minute." Contrary to popular belief, P.T. Barnum didn't actually say this quote, but both he and David Hannum, the guy who did say it, would no doubt find the sentiment extremely applicable to the internet. Has someone tried to sucker you in with these common scams?

You do everything Google asks when promoting your website and still your page ranking gets a spanking. Even with updates named “Panda” and “Penguin” and SEO terms labeled “black hat” and “white hat,” search engine marketing strategies are still very gray.