Want to know the Number One item necessary for a successful event marketing plan? Actually making one! You would not believe how many companies and organizations are just winging it. Take a look at these real-life examples and see if you’re guilty of these planning omissions.

Whether you hire a big company to build your new website, do it yourself or find a solution in between, you will cut costs and launch quicker if you prepare before getting started. Gather your thoughts and content with this Website Checklist.

If you have a brick-and-mortar location you already know how important maintenance is. You either hire a service or pay a fee to your landlord so that the snow gets plowed and the windows washed. So why should it be a surprise that your website needs maintenance services, too?

Many businesses want to reveal updated websites in the new year, which means that December is a traditionally busy time for us as we get them ready to launch. If revamping your website is one of your upcoming goals, January is a perfect time to talk to us! Not sure what improvements are most important? Here is a checklist of questions to start the conversation:

The old year is fading away, but social media marketing most decidedly is NOT. Facebook may tighten visibility again and the popularity of various platforms may wax and wane, but online engagement with your clients will continue to be an important part of your marketing mix. Are you failing to make the most of this opportunity?

One of the biggest mistakes people make with their first website is buying by price instead of by features. But trying to save a few bucks now can bring you a world of trouble later. Here are three case studies of clients who came to us when their first websites failed them.

Every website should have some kind of traffic measurement, and many websites actually do! Google Analytics is a popular tool because it’s free to install and it offers incredible insight into your web traffic. But if you never look at the reports or can’t figure out what they’re telling you, Analytics can’t help you.

The “build it and they will come” website hype has long gone. Now experts say social media “fans and follower counts are over.”  So has social media run its course or should it still be a line item in your company’s budget? Read on for the latest discussion on social media reality for the small- to medium- business owner.