Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 41 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more
Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Kate Gingold / Monday, March 18, 2024 0 64 Article rating: 3.0 Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards. Read more
Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Kate Gingold / Monday, March 4, 2024 0 186 Article rating: 4.0 Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why: Read more
The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing Kate Gingold / Tuesday, February 27, 2024 0 149 Article rating: 3.0 Would it surprise you 😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them. Read more
Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Kate Gingold / Monday, February 19, 2024 0 162 Article rating: 4.0 The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look. Read more
A First Look at Your Business's New GA4 Dashboard A First Look at Your Business's New GA4 Dashboard Kate Gingold / Monday, February 5, 2024 0 252 Article rating: 4.0 Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing. Read more
Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Kate Gingold / Tuesday, January 30, 2024 0 389 Article rating: 3.0 While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing. Read more
Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Kate Gingold / Monday, January 22, 2024 0 283 Article rating: 3.0 Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies. Read more
Tips to Understanding GA4 for the Small Biz Owner Tips to Understanding GA4 for the Small Biz Owner Kate Gingold / Monday, January 8, 2024 0 255 Article rating: 3.0 If you opened up the new Google Analytics platform to see your business reports and were bewildered, you are not alone. Let’s try demystifying GA4 so you can use it. Read more
3 Strategies for Lifting Your Business High Above the Competition 3 Strategies for Lifting Your Business High Above the Competition Kate Gingold / Monday, January 1, 2024 0 279 Article rating: 2.0 When your customers have so many choices, your business must stand out in the crowd. For starters, try doing these three things: Read more