Embrace Social Media Management To Head Off the Time Suck Embrace Social Media Management To Head Off the Time Suck Breanne Bannon / Tuesday, June 7, 2022 0 676 Article rating: 4.0 If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter. Read more
Is It Time to Embrace the Paid Social Media Marketing Option? Is It Time to Embrace the Paid Social Media Marketing Option? Eighth in a series Kate Gingold / Monday, April 18, 2022 0 781 Article rating: 3.0 It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win. Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 867 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
How To See If Your Social Media Work Is Doing Any Good How To See If Your Social Media Work Is Doing Any Good Do you know already? Kate Gingold / Tuesday, March 29, 2022 0 833 Article rating: 3.0 Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check: Read more
Facebook Rebranding - What Does This Mean for Small Business Marketing? Facebook Rebranding - What Does This Mean for Small Business Marketing? Specifically, for YOUR Business Marketing Kate Gingold / Monday, November 1, 2021 0 922 Article rating: 3.0 Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing? Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 757 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Pinterest Is the Best Of Marketing and the Worst of Marketing Pinterest Is the Best Of Marketing and the Worst of Marketing How do you decide if it's right for your business? Kate Gingold / Monday, February 22, 2021 0 1104 Article rating: 4.0 With apologies to Charles Dickens (and with perhaps just a bit of hyperbole!), Pinterest truly is a marketing platform that may do nothing for your business – or everything! Here are some arguments to consider: Read more
How the Tech-Averse Can Re-Imagine Their Business Online How the Tech-Averse Can Re-Imagine Their Business Online Kate Gingold / Tuesday, July 7, 2020 0 1404 Article rating: 3.0 When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can... Read more
How to Work Shoulder-to-Shoulder with your Digital Marketing Partners How to Work Shoulder-to-Shoulder with your Digital Marketing Partners The Sprocket Report Kate Gingold / Tuesday, April 28, 2020 0 1441 Article rating: 3.0 Your web developer and social media manager should be your partners, not ... Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 2 1884 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more