Should your Business Have a Facebook Page or Group? Should your Business Have a Facebook Page or Group? Breanne Bannon / Tuesday, July 5, 2022 0 693 Article rating: 3.0 One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: Read more
Best Practice Tips for Creating Successful Facebook Ads Best Practice Tips for Creating Successful Facebook Ads Twelfth in a series Kate Gingold / Monday, June 13, 2022 0 642 Article rating: 4.0 Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 769 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
Facebook Rebranding - What Does This Mean for Small Business Marketing? Facebook Rebranding - What Does This Mean for Small Business Marketing? Specifically, for YOUR Business Marketing Kate Gingold / Monday, November 1, 2021 0 922 Article rating: 3.0 Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing? Read more
Experiment with Facebook Ads to Boost Your Business Brand Experiment with Facebook Ads to Boost Your Business Brand Get in front of new eyeballs Breanne Bannon / Tuesday, May 11, 2021 0 1024 Article rating: 4.0 Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found: Results. Read more
How to Analyze and Act on Your Facebook Analytics How to Analyze and Act on Your Facebook Analytics Make your social media marketing efforts more strategic Kate Gingold / Monday, January 25, 2021 0 1131 Article rating: 3.0 5 minute reading time Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it? Read more
Facebook Is Re-Focusing on #Hashtags – So Should You, Too? Facebook Is Re-Focusing on #Hashtags – So Should You, Too? A trend to watch for in 2021 Breanne Bannon / Tuesday, January 19, 2021 0 1332 Article rating: 4.5 3 minute reading time In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business? Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 2 1884 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more
Prep Your Facebook Page for the Holidays Prep Your Facebook Page for the Holidays The Sprocket Report Breanne Bannon / Wednesday, October 30, 2019 0 1563 Article rating: 4.0 Most wonderful or not, it’s that time of year again. The holidays spur purchases from gifts and decorations to food and clothes. And where do people look for deals, specials, and inspiration? Why, on social media of course! So is your Facebook page ready? Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 1959 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more