Email marketing is long from being dead. It’s a top choice still in the marketing world. This is a great tool to get your content, sales, product, specials, etc. in front of your target audience. The problem? Getting the email addresses in the first place. So, how do you go about it? Honestly.

Twitter Dashboard is a new app and marketing tool that Twitter has introduced to help businesses. The purpose is to allow you to better understand, engage, and grow your audience on Twitter –exactly what a marketer is looking for. As a social media marketer, I appreciate Twitter continuing to grow tools that help brands improve performance on the platform. It really is targeted towards the management of Twitter business accounts. So, how does it work?

LinkedIn is not a social network to ignore –it can truly be a great resource to you and to your business. LinkedIn is a social network set apart from the others. While it’s still a way to interact and connect while sharing articles, photos, and ideas –it’s also a professional network. When you log into LinkedIn, you’re logging in with a completely different mindset than Facebook, Twitter, Instagram, etc. So, what should your marketing strategy look like on this network? What are some marketing tips?

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

If I’ve said it before I’ll say it again, marketing on Pinterest can be extremely beneficial to your business. Why? For one thing –Pinterest has a unique set up. This unique setup gives it more selling potential than other platforms. Think of it this way, you have more than one channel to appeal to customers on. Users can follow both individual boards that you post as well as you as an individual pinner. The opportunities here are endless.

There are so many brands on Pinterest because brands know that consumers are on Pinterest. People are searching, shopping, looking for ideas and inspiration. Why not get in on the action? It can be really simple for certain types of businesses to sell. Retailers and brands with an actual product that people are searching for are going to have a really simple time of taking a shot of their product and pinning it. But, what about everyone else? Well Pinterest can still be an extremely valuable tool to the creative marketer.

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.

Basically all of the big dog platforms on social media have advertising options for advertisers. Twitter has had ads for a long while now, but they are revamping! Twitter has recently introduced their ads editor tool. This tool enables advertisers to create and edit multiple campaigns at once. How is it done? Users can export the ad details to a spreadsheet and then reload them with the updated details.