How to Spot the Phishing Scams that Prey on Even the Brainiest of Us How to Spot the Phishing Scams that Prey on Even the Brainiest of Us Pass it along! Kate Gingold / Monday, October 18, 2021 0 980 Article rating: 4.0 Maybe you already know how to avoid phishing scams, but while there are still folks unwittingly exploited, all of us should keep sharing tips like this for thwarting the bad guys: Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 739 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Customer Service Is Where Small Business Can Really Shine Customer Service Is Where Small Business Can Really Shine It's true! Kate Gingold / Monday, October 4, 2021 0 843 Article rating: 3.0 On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete? Read more
Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Or the eye of other customers! Kate Gingold / Monday, September 20, 2021 0 1687 Article rating: 4.0 Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one: Read more
Grow Your Business by Joining Hands in Win-Win Partnerships Grow Your Business by Joining Hands in Win-Win Partnerships Many hands make light work, they say! Kate Gingold / Tuesday, September 14, 2021 0 891 Article rating: 4.0 The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did! Read more
Future Trends to Consider for Your Next Website Design Future Trends to Consider for Your Next Website Design When was your last update anyway? Kate Gingold / Monday, September 6, 2021 0 858 Article rating: 3.0 Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. Read more
Understanding Bounce Rate – And Why It’s Now Obsolete Understanding Bounce Rate – And Why It’s Now Obsolete Have you heard the latest? Kate Gingold / Monday, August 23, 2021 0 1014 Article rating: 4.0 GA4, the latest incarnation of Google Analytics, doesn’t measure Bounce Rate. So what does this mean for your business’s website? Read more
If Business Expos Are Happening Again, Make the Most of Them! If Business Expos Are Happening Again, Make the Most of Them! Safely, of course! Kate Gingold / Tuesday, August 17, 2021 2 1161 Article rating: 3.0 After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean: Read more
Fortify Your Website as Online Business and Virtual Networking Continues Fortify Your Website as Online Business and Virtual Networking Continues Focus on these steps: Kate Gingold / Monday, August 9, 2021 0 2216 Article rating: 3.0 As we deal with this pandemic’s two-step-forward-one-step-back progress, it is increasingly obvious that doing business online isn’t going away any time soon. How well is your website meeting the challenge? Read more
Now Is the Time to Plan for Your Holiday Sales Now Is the Time to Plan for Your Holiday Sales The countdown has begun! Kate Gingold / Monday, July 26, 2021 0 896 Article rating: 3.0 Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy. Read more