How to Analyze and Act on Your Facebook Analytics How to Analyze and Act on Your Facebook Analytics Make your social media marketing efforts more strategic Kate Gingold / Monday, January 25, 2021 0 1121 Article rating: 3.0 5 minute reading time Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it? Read more
Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Use your stats to plan for the upcoming year Kate Gingold / Monday, January 11, 2021 0 1953 Article rating: 3.0 5 minute reading time After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics? Read more
Why a Blog Is Still Vital to Growing Your Business - Even in 2021 Why a Blog Is Still Vital to Growing Your Business - Even in 2021 Was blogging was one of your New Year's resolutions -- last year? Kate Gingold / Tuesday, January 5, 2021 0 1438 Article rating: 3.0 3 minute reading time With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. Read more
What Sprocket Clients and Colleagues Read During the Past (Weird) Year What Sprocket Clients and Colleagues Read During the Past (Weird) Year The Sprocket Report Kate Gingold / Monday, December 28, 2020 0 1013 Article rating: 3.0 December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag. Read more
"White Christmas" and Company Culture: Focus for Small Business "White Christmas" and Company Culture: Focus for Small Business The Sprocket Report Kate Gingold / Monday, December 14, 2020 2 1119 Article rating: 3.0 Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone? Read more
Holiday Business Ideas to Keep an Eye on into 2021 Holiday Business Ideas to Keep an Eye on into 2021 Kate Gingold / Tuesday, December 8, 2020 0 1255 Article rating: 4.0 Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year. Read more
Jim's Annoyed by Article on "10 Most Annoying Video Call Phrases" Jim's Annoyed by Article on "10 Most Annoying Video Call Phrases" The Sprocket Report Kate Gingold / Monday, November 30, 2020 2 1501 Article rating: 4.0 We recently shared an article on our social media page from Small Business Trends that got Jim all riled up here in the office. Take a look and see if you agree with him. Read more
Save Time and Money by Planning Before Building Your Website Save Time and Money by Planning Before Building Your Website The Sprocket Report Kate Gingold / Monday, November 16, 2020 0 1152 Article rating: 3.0 Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why: Read more
What Website Costs Should You Expect? What Website Costs Should You Expect? The Sprocket Report Kate Gingold / Tuesday, November 10, 2020 0 1043 Article rating: 4.0 Even though a website is a must-have for every business, many small business folks are still unclear about what they actually need and what they should be buying. Read on for the answers to some frequently asked new website questions. Read more
The Virtual Conference - Yes, You Can Be Pants-less, But Is It Worth Your Time? The Virtual Conference - Yes, You Can Be Pants-less, But Is It Worth Your Time? The Sprocket Report Kate Gingold / Monday, November 2, 2020 0 1361 Article rating: 4.0 When the coronavirus ended large business gatherings, many conferences went online. Now that we’ve all attended a few – and are facing maybe another year of them – let’s recap the pros and cons and plan for the future. Read more