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Does Your Client Act Like a Toddler?

The Sprocket Report

Kate Gingold 0 3204 Article rating: No rating
Your toddler doesn’t think the nap you’re suggesting is necessary. As a parent, you know better. You read the books. You talk with peers. You have the experience to make an informed decision and so the toddler gets a nap. But what about when your client doesn’t think your suggestion is necessary?

Reading Your Twitter Stats

The Sprocket Report

Kate Gingold 0 3122 Article rating: No rating
Recently a client followed our advice and took a look at his Twitter analytics. Then he gave us a call. “I’m reading the report, but I have no idea what it’s telling me. Up arrows are good, right?” Yes, up arrows are good. But your stats can tell you so much more.

Do You Need a Web Janitor?

The Sprocket Report

Kate Gingold 0 3552 Article rating: No rating

If you have a brick-and-mortar location you already know how important maintenance is. You either hire a service or pay a fee to your landlord so that the snow gets plowed and the windows washed. So why should it be a surprise that your website needs maintenance services, too?

5 Web Goals for the Upcoming Year

The Sprocket Report

Kate Gingold 0 3120 Article rating: No rating

Many businesses want to reveal updated websites in the new year, which means that December is a traditionally busy time for us as we get them ready to launch. If revamping your website is one of your upcoming goals, January is a perfect time to talk to us! Not sure what improvements are most important? Here is a checklist of questions to start the conversation:

5 Ways You’re Failing at Social Media

The Sprocket Report

Kate Gingold 0 4827 Article rating: No rating

The old year is fading away, but social media marketing most decidedly is NOT. Facebook may tighten visibility again and the popularity of various platforms may wax and wane, but online engagement with your clients will continue to be an important part of your marketing mix. Are you failing to make the most of this opportunity?

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