Don’t Fall for Marketing Hype Don’t Fall for Marketing Hype The Sprocket Report Kate Gingold / Monday, May 21, 2018 0 2442 Article rating: 4.0 Your business needed marketing help so you read/watched/practiced their program faithfully. So why wasn’t your marketing campaign as wildly successful as that of the guru you followed? Read more
How to Win at Writing News Posts How to Win at Writing News Posts The Sprocket Report Kate Gingold / Monday, May 7, 2018 0 46616 Article rating: 4.0 If you sheepishly admit you haven’t blogged for a while, you know you should and you know you need a new approach. Try this step-by-step process: Read more
What on earth is “Versioning” and Why Should You Care? What on earth is “Versioning” and Why Should You Care? The Sprocket Report Kate Gingold / Monday, April 23, 2018 0 2810 Article rating: 4.0 When you are so busy managing your business, it’s easy to say “if it ain’t broke, don’t fix it.” But when it comes to your website, it’s better to fix it BEFORE it’s “broke.” Learn why: Read more
The Dilemma of Pricing Your Service The Dilemma of Pricing Your Service The Sprocket Report Kate Gingold / Monday, April 9, 2018 0 2031 Article rating: 3.0 Business owners are also consumers themselves, so setting an appropriate price for our own services can be a real dilemma. Read on to discover some tips for thinking it through. Read more
Our Annual Rant – er, Advice – on Event Promotion Our Annual Rant – er, Advice – on Event Promotion The Sprocket Report Kate Gingold / Monday, March 26, 2018 3 2128 Article rating: 5.0 Spring’s promise of better weather means a wealth of events to attend and plan -- and market. But if you want us to come to your event, why do you make it so hard for us to get your information? Read more
Choosing and Using Your Business Email Service Choosing and Using Your Business Email Service Kate Gingold / Monday, March 12, 2018 0 2221 Article rating: 5.0 Recently a friend deleted a decade’s worth of email history by accident. And that was just one of several email emergencies we’ve heard about in the last couple weeks. Before disaster strikes at your business, let’s make sure you understand the email service you currently use. Read more
Love Grows for Offline Marketing Love Grows for Offline Marketing The Sprocket Report Kate Gingold / Monday, February 26, 2018 0 2396 Article rating: 4.0 It may sound wacky in this digital age, but lately offline marketing has been getting a lot of love. Think you’re too cool for old-fashioned marketing? Think again! Read more
Refining and Telling Your Brand Story Refining and Telling Your Brand Story The Sprocket Report Kate Gingold / Monday, February 12, 2018 0 2090 Article rating: 4.0 Last time we reminded ourselves of the basics we already know about storytelling. Now let’s look at an example of how one organization uses their brand story in their marketing to give us ideas for creating our own stories. Read more
What Does It Mean to “Tell Your Brand Story?” What Does It Mean to “Tell Your Brand Story?” The Sprocket Report Kate Gingold / Monday, January 29, 2018 0 1966 Article rating: 3.0 The phrase slides glibly from the mouths and keyboards of marketing gurus, but while you’re nodding in agreement are you secretly wondering “What on earth does that mean?” Let’s look at “brand story” from afar before we look up close. Read more
Who Ya Gonna Call when Email Goes Wrong? Who Ya Gonna Call when Email Goes Wrong? The Sprocket Report Kate Gingold / Monday, January 15, 2018 0 2312 Article rating: 2.0 Email is one of those things that works great – until it doesn’t. With the average business owner or not-for-profit director intent on their own job, who should they ask to fix their email issues? Read more