Technology seems to be a living, breathing entity.  As marketers, we are constantly watching as the parameters change, the norms become distant memories, and the things we never thought we'd be marketing with are now front and center.  Take Snapchat for instance. 

There are several “keys” to a successful business –it’s hard to pinpoint what’s most important. One thing is for sure though; if you’re not being productive, then you’re not going to get very far. When it comes to productivity –there is always room for improvement. 

It really is the little things in life that count. Yes, it’s important for businesses to have great customer service, but what about the customer experience? How do you think your customers would describe their experience with your business?

Now that you are social and keeping in touch with your customers and clients –it’s time to make sure you’re staying up to date. You don’t have to spend a lot of time to stay relevant. Just give yourself a checklist that you can refer back to every other month or so to make sure that you’re updated and appealing to customers the way that you intend to.

We've been talking lately about how hot content marketing is right now.  It's extremely important nowadays to have strong, original content linking back to your brand and your website.  People are looking for information -why not let your company be the one who supplies it?  While the idea of content marketing might be a simple one; actually executing original content is another matter altogether.  My advice is to either hire someone to write your posts for you (we actually offer that service... for the record...) or teach yourself the tips for writing a great blog on your website.

Let’s face it -we’re not all best buddies here in the business world. We may work alongside each other, we may share similar passions, we may have the same goals, etc. We are also competitors. Instead of distancing yourself as much as possible from the competition, why not try to learn a thing or two about what you can do differently than them? Perhaps even better than them. 

Azar’s Sports Bar and Grill of Newbury Park, California is constantly entertaining its visitors with one event after the next. They wanted their website to showcase these daily events, bands, and performances so that their customers can easily see what’s coming up. The Azar’s Sports Bar and Grill website makes it simple for visitors to view upcoming events, learn a little more about the bands and specials going on, view their menu, and check out photos from past bands and scenes.

Businesses are continually encouraged to keep up with the beast that is social media marketing. More accounts to manage, more users to target, more followers to gain, more engagement, and more content to push. For companies with multiple social media accounts (ex: a Facebook page, Twitter page, LinkedIn, Google+, Pinterest, etc.) managing all those pages by single handedly logging into and updating each one is daunting. Add to the mix businesses like ours that help other companies manage their social media accounts and you’ve got one huge project (and one huge time suck) on your hands. Enter social media management tools.