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Content marketing and search engine optimization (SEO) both have the opportunity to be intertwined with one another. SEO is when you optimize your web pages in a way that they become more visible to people who are searching for keywords associated with your business, products, or services on search engines. When we consider content marketing in terms of SEO, we are talking about utilizing your blog posts to make them most relevant to search engines and to your customers.
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Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included.
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When introduced to a new company or product, one of the first things that people do now is go to look up reviews. Does the product really work? Is this company reputable? What is the quality of the work? The list goes on and on. There is no better endorsement than real world experiences. One of the most valuable things you can do for further growth of your business is to ask existing and previous customers for reviews.
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It’s a social media marketer’s dream. Hootsuite, already the leading social media marketing platform, is now joining forces with Adobe to offer marketers so much more. Hootsuite, Adobe Creative Cloud and Adobe Stock are a match made in heaven. Now that content is king, we can use management tools like these to help our social media marketing campaigns climb to new heights. The new features offered through Adobe are only going to help your brand to be even more successful.
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Considering it is a social network full of professionals across countless fields –LinkedIn seems like the perfect place to post any job openings your company may have. Whether your company is simply looking for extra talent or a main goal of your social media strategy is to attract specific employees, posting a job listing to LinkedIn is a great way to receive new applicants.
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Keeping a troll free community for your business and brand online can be difficult. People, sometimes with zero correlation to your business and nothing but free time, find amusement in posting negative comments and damaging statements. This negativity has a very far reach. It can impact your brand and your brand’s reputation. So, is there a best way to handle trolls and negativity in your social media marketing strategy?
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Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.
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People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?
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Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.
Pinterest is a great place to promote a variety of content. Most would consider Pinterest to primarily be a place to share products. Those who are writing blog articles may not consider this platform first to promote content. If you aren’t using Pinterest to share your articles, you may be missing out on an entirely new reader base.