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Keeping a troll free community for your business and brand online can be difficult. People, sometimes with zero correlation to your business and nothing but free time, find amusement in posting negative comments and damaging statements. This negativity has a very far reach. It can impact your brand and your brand’s reputation. So, is there a best way to handle trolls and negativity in your social media marketing strategy?
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Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.
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People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?
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Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.
Pinterest is a great place to promote a variety of content. Most would consider Pinterest to primarily be a place to share products. Those who are writing blog articles may not consider this platform first to promote content. If you aren’t using Pinterest to share your articles, you may be missing out on an entirely new reader base.
If your social media marketing budget is nonexistent, but you’re still trying to succeed online, you’ll have to get creative. There are a million options across all of the networks when it comes to paid advertising, paying for views and paying for followers. This doesn’t mean that you can’t still be successful. It just means that you need to consider the things that will help your business stand out and then focus your time and energy on them. These things will go a long way to putting you ahead of your competition and helping you to be visible to customers.
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Smartphone use for internet search has exploded over the last few years. Previously, Google has analyzed content for ranking of search results primarily from the desktop version of a website vs a mobile version. More and more people are using mobile devices every day to search and navigate the internet. Because of this, Google has decided to change everything around and start prioritizing the mobile versions of websites. This new index will be rolled out over the next few months. It means that there will be big changes for marketers and website owners to prepare for.
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As a content marketer, you are continually creating and churning out fresh and relevant content about your specific industry. Collaborative content marketing, guest writing for another blog or having guest authors featured on your own page, is always a great option for spicing things up and reaching new readers. If you want to go a step beyond guest blogging, consider the benefits of writing an expert roundup.
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Canva is an excellent, and free, graphic-design tool. It’s a great asset because it is easy to use and provides access to over a million photographs, graphics, and fonts. For social media marketers, it’s an amazing app that allows you to create great images for all of your different social media accounts within minutes. Canva already has pre-made templates that are the correct sizing for the different platforms. This takes a big chunk out of the work for you.
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Outsourcing the social media marketing for your business can be a great idea. When you’re busy actually running a company, it’s hard to maintain an effective social media marketing campaign. You’re shorting your business in a lot of ways by not maximizing your online marketing efforts. It makes sense to find a consultant or company that can take the social media management off your hands. The problem people have is knowing exactly what they should expect from a social media marketing manager.