How to Spot the Phishing Scams that Prey on Even the Brainiest of Us How to Spot the Phishing Scams that Prey on Even the Brainiest of Us Pass it along! Kate Gingold / Monday, October 18, 2021 0 994 Article rating: 4.0 Maybe you already know how to avoid phishing scams, but while there are still folks unwittingly exploited, all of us should keep sharing tips like this for thwarting the bad guys: Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 757 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Customer Service Is Where Small Business Can Really Shine Customer Service Is Where Small Business Can Really Shine It's true! Kate Gingold / Monday, October 4, 2021 0 861 Article rating: 3.0 On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete? Read more
5 Design Tips You Can Swipe from the Websites of Your Greatest Competitors 5 Design Tips You Can Swipe from the Websites of Your Greatest Competitors Rather, borrow from them! Breanne Bannon / Tuesday, September 28, 2021 0 784 Article rating: 3.0 While it’s never a good idea to blatantly copy what your competition is doing, it’s only smart to study them so you can avoid making the same mistakes. Here are five things to look for on the websites of your rivals: Read more
Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Learn the Biggest Secret for Writing Headlines that Will Immediately Catch Kim Kardashian's Eye Or the eye of other customers! Kate Gingold / Monday, September 20, 2021 0 1701 Article rating: 4.0 Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one: Read more
Grow Your Business by Joining Hands in Win-Win Partnerships Grow Your Business by Joining Hands in Win-Win Partnerships Many hands make light work, they say! Kate Gingold / Tuesday, September 14, 2021 0 907 Article rating: 4.0 The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did! Read more
Future Trends to Consider for Your Next Website Design Future Trends to Consider for Your Next Website Design When was your last update anyway? Kate Gingold / Monday, September 6, 2021 0 874 Article rating: 3.0 Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. Read more
Update: Still Free Social Media Management Tools? Update: Still Free Social Media Management Tools? Our update: Breanne Bannon / Tuesday, August 31, 2021 0 1150 Article rating: 2.0 In the digital marketing stone age, we reviewed the Top 5 Free Social Media Management Tools. Recently, we re-read that article and realized so much has changed! Here’s an update. Read more
Understanding Bounce Rate – And Why It’s Now Obsolete Understanding Bounce Rate – And Why It’s Now Obsolete Have you heard the latest? Kate Gingold / Monday, August 23, 2021 0 1032 Article rating: 4.0 GA4, the latest incarnation of Google Analytics, doesn’t measure Bounce Rate. So what does this mean for your business’s website? Read more
If Business Expos Are Happening Again, Make the Most of Them! If Business Expos Are Happening Again, Make the Most of Them! Safely, of course! Kate Gingold / Tuesday, August 17, 2021 2 1179 Article rating: 3.0 After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean: Read more