Learn the Secret for Viewing Google Analytic's Engagement Overview Learn the Secret for Viewing Google Analytic's Engagement Overview Kate Gingold / Monday, May 13, 2024 0 30 Article rating: 4.0 Marketing is all about how you engage with your prospective customers, and keep them engaged through purchasing and beyond. Here’s how GA4’s Engagement report measures that: Read more
It's Easy to View and Act on Your Marketing Data with Today's Visualization Tools It's Easy to View and Act on Your Marketing Data with Today's Visualization Tools Kate Gingold / Tuesday, May 7, 2024 0 118 Article rating: 4.0 Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool! Read more
See How Understanding Google Acquisition Reports Grows Your Business See How Understanding Google Acquisition Reports Grows Your Business Kate Gingold / Monday, April 29, 2024 0 100 Article rating: 4.0 In our walk-through of the new GA4 reports, the most useful reports were saved for last. Today’s focus, the Acquisition report, is important to all kinds of businesses and deserves a closer look. Read more
You Are the Best at What You Do, so Delegate Your Website Tasks You Are the Best at What You Do, so Delegate Your Website Tasks Kate Gingold / Tuesday, April 23, 2024 0 125 Article rating: 4.0 The spirit of rugged pioneers, proudly doing it all on their own, is integral to American history. But is being your business’s web developer, too, really the smartest use of your time? Read more
Life Cycle: The Google Analytics Reports You Will Use Most Often Life Cycle: The Google Analytics Reports You Will Use Most Often Kate Gingold / Wednesday, April 17, 2024 0 154 Article rating: 3.0 While there is a plethora of information available in the new GA4 reports, knowing how to read the Life Cycle reports is probably most important for you and your team. Here’s what you’ll find: Read more
Group the Cards Most Important to Your Business in Collections for GA4 Reports Group the Cards Most Important to Your Business in Collections for GA4 Reports The Sprocket Report Kate Gingold / Monday, April 1, 2024 0 184 Article rating: 4.0 As we’ve said many times, the latest incarnation of Google Analytics is endlessly configurable, so it’s helpful to group the cards you prefer to see into Collections for easy viewing. Read more
Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 225 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more
Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Kate Gingold / Monday, March 18, 2024 0 237 Article rating: 3.0 Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards. Read more
Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Build the GA4 "Reports Snapshot" to Reflect the Data Most Important to Your Business Kate Gingold / Monday, March 4, 2024 0 587 Article rating: 4.0 Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why: Read more
The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing The Pitfalls and Profits of Embracing Emojis in Your Digital Marketing Kate Gingold / Tuesday, February 27, 2024 0 365 Article rating: 3.0 Would it surprise you 😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them. Read more