Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Seventeenth in a series Kate Gingold / Monday, August 22, 2022 0 735 Article rating: 4.0 It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails? Read more
It's Time to Sort the Hype from Reality in Social Media Marketing It's Time to Sort the Hype from Reality in Social Media Marketing Kate Gingold / Tuesday, August 16, 2022 0 585 Article rating: 4.0 Sure, it’s everywhere, but is social media marketing really a must-have for smaller businesses or is it just another way to take a cut of your profits? Let’s look at the facts. Read more
Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Sixteenth in a series Kate Gingold / Monday, August 8, 2022 0 723 Article rating: 3.0 Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen? Read more
Power Up Better Email Conversion with this "Secret Sauce" Power Up Better Email Conversion with this "Secret Sauce" Fifteenth in a series Kate Gingold / Monday, July 25, 2022 0 659 Article rating: 3.0 If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.” Read more
What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! Kate Gingold / Tuesday, July 19, 2022 0 824 Article rating: 3.0 When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing. Read more
Email's Timely and Personal Touch Strengthens Customer Relationships Email's Timely and Personal Touch Strengthens Customer Relationships Fourteenth in a Series Kate Gingold / Monday, July 11, 2022 0 873 Article rating: 3.0 A tried-and-true way to keep prospective customers from getting lost inside your sales funnel is to stay in touch and email is still a powerful tool for doing just that. Read more
Dress Up Your Facebook Ads to Really Make Sales Dress Up Your Facebook Ads to Really Make Sales Thirteenth in a Series Kate Gingold / Monday, June 27, 2022 0 551 Article rating: 4.0 Last time, we focused on the prep work before launching a Facebook ad. Now let’s look at creating the ad itself. It may seem simple, but it's quite complex. Read more
Are You Doing Social Media Right and for the Right Reasons? Are You Doing Social Media Right and for the Right Reasons? Kate Gingold / Tuesday, June 21, 2022 0 657 Article rating: 3.0 Social Media continues to be a powerful tool in your marketing toolbox. Are you making the most of it to promote your business? Read more
Best Practice Tips for Creating Successful Facebook Ads Best Practice Tips for Creating Successful Facebook Ads Twelfth in a series Kate Gingold / Monday, June 13, 2022 0 640 Article rating: 4.0 Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 768 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more