74% say communicating honestly and transparently is more important now than pre-pandemic.

When done effectively, humor can be a powerful tool that can greatly enhance your respect, prominence and prestige — that is, your status — as a leader. It can also enhance your followers' status and motivate them to use their newfound influence to advocate for improvements to the organization. But in order to leverage the benefits of humor, you need to be aware of the costs. 

It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails?

Sure, it’s everywhere, but is social media marketing really a must-have for smaller businesses or is it just another way to take a cut of your profits? Let’s look at the facts. 

In February 2022, they renamed the News Feed to just the Feed. At the time, they said it was just a cosmetic change that would not impact the app experience. Now, they have made yet another change that will definitely impact how you experience the app. Here are the details.

Here are three communication skills every entrepreneur must have to foster a successful business.

“The past two years forced people to reinvent how they celebrate the holiday season and in these challenging economic times, many are shopping early to help save ahead of the holiday rush."

Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen?

When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review:

When you dive further into the Google Business Profile Audit, you’ll see separate tabs for each search term you are using. Under each tab is a list of the Top 10 Results. You’ll find your business at the top labeled with its rank, followed by your ten competitors, ranked from 1 to 10. Let’s look at the column headers for what’s being compared.