A study indicated that 66% of business executives consider restructuring office spaces to suit a more scattered, hybrid workforce. It seems that hybrid work will continue to exist indefinitely. 

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? 

How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. 

Without a modern measurement solution, you leave essential insights on the table that can impact your business. So now is the time to make Google Analytics 4 your cross-platform Analytics solution. We will begin sunsetting Universal Analytics — the previous generation of Analytics — next year. All standard Universal Analytics properties will stop processing new hits on July 1, 2023.

Do you want more people to see your Facebook posts? Are you looking for new ways to get in front of more people? In this article, you’ll learn eight ways to increase your reach on Facebook for both organic and paid content.

Google has shared how it keeps information on its Google Maps platform “reliable,” saying that less than one-percent of the content seen in Google Maps is fraudulent or abusive. Google uses algorithms, machine learning and humans to control abuse, spam and other fraudulent business profile edits. All of this is done why Google saw an uplift of 30% in the number of business edits and additions in 2021 than it saw in 2020.

We’ve seen it happen:  A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. 

From the Google My Business Summary report on your dashboard, you have the option to click on a button labeled “View Full Report.” When you do, a new page with more details will open.

Google warned us that the Google My Business app will go away at some point when it relaunched as Google Business Profiles. Now Google is emailing users of the app notifying them that "the Google My Business app is being replaced."

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts on a regular basis. Luckily, there are many ways to get inspired!