DIY Sprocket Solutions
As a content marketer, you are continually creating and churning out fresh and relevant content about your specific industry. Collaborative content marketing, guest writing for another blog or having guest authors featured on your own page, is always a great option for spicing things up and reaching new readers. If you want to go a step beyond guest blogging, consider the benefits of writing an expert roundup.
DIY Sprocket Solutions
Canva is an excellent, and free, graphic-design tool. It’s a great asset because it is easy to use and provides access to over a million photographs, graphics, and fonts. For social media marketers, it’s an amazing app that allows you to create great images for all of your different social media accounts within minutes. Canva already has pre-made templates that are the correct sizing for the different platforms. This takes a big chunk out of the work for you.
Last week, one of our clients held their first annual Synergy Mega Mixer networking event at a local restaurant the Stonefire Grill. This event was a great success with over 80 attendees! It was fantastic to see such a wonderful turnout and such great participation from all of the networking groups. This was an excellent networking event that helped strengthen both business relationships and friendships. Part of what helped to make it such a huge success was our marketing efforts here at Sprocket Websites.
DIY Sprocket Solutions
Outsourcing the social media marketing for your business can be a great idea. When you’re busy actually running a company, it’s hard to maintain an effective social media marketing campaign. You’re shorting your business in a lot of ways by not maximizing your online marketing efforts. It makes sense to find a consultant or company that can take the social media management off your hands. The problem people have is knowing exactly what they should expect from a social media marketing manager.
DIY Sprocket Solutions
For businesses that dive into the realm of content marketing, you are taking on a certain responsibility. If you are writing a blog or creating articles surrounding your business and industry, people are looking at you as an expert on that topic or in that field. In most cases, having a byline gives you some semblance of authority. Maybe this gives you the impression that your job is easier to execute. People are going to think that you know what you’re talking about –so the pressure is off to create truly valuable content. This couldn’t be less true. Mediocre content can potentially hurt your business more than no content at all.
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With such a large variety of social media platforms in the market, it can be a tough job to keep up with all of the various updates, additions, changes, and redesigns that all of the different networks have going on. As a social media marketer, or just a business on social media, it is a good idea to keep an eye out for these changes and what they can mean for your business or strategy.
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We now live in a time where people trust social media platforms as a sort of news source. When it comes to social media marketing, and specifically when it comes to brands on social media, authenticity is key. Social networks are giant now. It’s clear that businesses need to have an online presence, but this means that the waters are a little diluted. Influencers can offer a lot of benefits to brands trying to reach more followers and new audiences. It’s not just influencers in general that businesses should be focused on. Micro-influencers may be an even more valuable tool to small businesses on social media.
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Handling customer service across social media channels is somewhat expected in this hyper connected time. Many customers are looking for instant feedback and response when they have an issue or a question. If your business is represented online, which is absolutely necessary in this day and age, then you have to have a customer service strategy in place as well.
DIY Sprocket Solutions
Google announced that they would be applying penalties to sites that utilize problematic interstitial ads for visitors. These are ads that pop up and take up a considerable amount of screen space. At times, especially on mobile devices, these ads can be nearly impossible to get around. It’s something that site visitors complain about and get frustrated with time and again. Google has decided to penalize the offending sites by dropping their ranking on the search engine.
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When you’ve created new content through an article or other original work, only half of your job as a content marketer is actually done. You may have planned and then executed the writing of a great article, but there are a whole other set of steps to take next. Obviously a main goal of content marketing is to be seen. You are trying to provide current and relevant information to your readers and followers. The way that you promote the content you’ve created is just as important as the content itself. It’s essential to organize a social media strategy.