A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 482 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. Fourth in a series Kate Gingold / Monday, February 20, 2023 0 484 Article rating: 4.0 When you’re a business manager or owner, once you choose your goals, it’s time to strategize. The relationship with your customer is crucial to those plans. Read more
How Big Is Your Vision? Setting Hard-to-Attain Business Goals. How Big Is Your Vision? Setting Hard-to-Attain Business Goals. Third in a series Kate Gingold / Monday, February 6, 2023 0 523 Article rating: 3.0 What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why: Read more
Save Yourself Both Time and Money When Building Your New Website Save Yourself Both Time and Money When Building Your New Website Kate Gingold / Tuesday, January 31, 2023 0 475 Article rating: 4.0 Planning a new website? Whether you hire someone or do it yourself, the project will go much smoother if you gather your thoughts and your content with a checklist. Read more
Why It's Important Know Your Business Mission Statement by Heart Why It's Important Know Your Business Mission Statement by Heart Second in a series Kate Gingold / Monday, January 23, 2023 0 539 Article rating: 3.0 Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim. Read more
New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? First in a series Kate Gingold / Monday, January 9, 2023 0 675 Article rating: 3.0 Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself! Read more
Maintaining Your Website Is Just as Vital as Maintaining Your Brick-and-Mortar Shop Maintaining Your Website Is Just as Vital as Maintaining Your Brick-and-Mortar Shop Kate Gingold / Tuesday, January 3, 2023 0 967 Article rating: 4.0 A shop or office with peeling paint and burned-out light bulbs doesn’t inspire folks to do business with you. Neither does a poorly maintained website. So is it time for a refresh? Read more
Are You Ready to Jump on these Digital Website Trends in the New Year? Are You Ready to Jump on these Digital Website Trends in the New Year? Kate Gingold / Monday, December 26, 2022 0 569 Article rating: 4.0 While there’s always something new, not every change is essential for the average small biz owner to embrace immediately. Here’s a quick look to see what might affect you: Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 773 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
5 Goals for your Website in the New Year 5 Goals for your Website in the New Year Kate Gingold / Tuesday, December 6, 2022 0 672 Article rating: 3.0 Traditionally, folks like to start fresh in the new year and that includes their business websites. We have identified five elements for you to focus on in 2023. Read more